Branding & print

Dr Loubna Refass — Identity & print

Consistent medical stationery, from the practice to the waiting room.

Client
Cabinet du Dr Refass-Buret
Industry
Ophthalmology & oculoplastics
Year
2022–2025
Country
Morocco · Rabat
Dr Loubna Refass — Identity & print

6

printed items

40×40

forex panels (cm)

A purple-and-grey identity built around an “LR” monogram, applied to the ophthalmology practice's materials: business cards, prescription pads, envelopes, folders, information panels and a roll-up banner.

01The challenge

Give the practice a professional, reassuring image, recognizable on every document handed to patients, and inform the waiting room without cluttering it.

02Our solution

An LR watermark monogram, a deep purple and grey palette and a clear layout for specialties and contact details — applied to two-sided business cards, prescription pads, envelopes and window folders, “Did you know?” forex panels and a roll-up banner for the waiting room.

03The outcome

Deliverables: business cards, prescription pads, envelopes, window folders, 40×40 forex panels and a roll-up banner.

Features

What we built

Business cards

Two-sided, with specialties, contact details and a location QR code.

Prescription pads

Prescription pads carrying the practice's monogram.

Envelopes & folders

Envelopes and large window folders.

Waiting room

40×40 “Did you know?” forex panels and a treatments roll-up.

Tech stack

  • Adobe Illustrator
  • Adobe Photoshop

Print & branding

The printed pieces

Two-sided business cards
Stationery: prescription, envelope and business card
Prescription pad
Large-format window folder
40×40 “Did you know?” forex panels for the waiting room
Roll-up banner for the waiting room

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